Swordfish Media presents new Social Media Press Platform (SMPK)

Press release

Swordfish Media presents the Social Media Press Kit (SMPK)
Social Media press release platform empowers bloggers and journalists.

Nederlands

Amsterdam – 6 august 2009 - The SMPK has been developed as an official information source for products and brand communication. This social multimedia platform combines (press release) texts, videos, pictures, documents and documents as a basis and enables easy and efficient sharing for further exposure and deployment.

Die! Press release! Die! Die!
The SMPK platform is conceptualised as an official online location where various information can be stored within one online location, unlike a online press kit which many companies use. The SMPK adds more functionality and integrates information from external sites; user reviews, and feedback. The requirement for a better press release system was triggered by Tom Foremski, Silicon Valley Watcher journalist in his blog post Die! Press release! Die! Die!

“Press releases are nearly useless. They typically start with a tremendous amount of top-spin, they contain pat-on-the-back phrases and meaningless quotes.” claims Foremski.

This was a cry for a more suitable and effective way of receiving press releases from companies and brands so that journalists could create their own stories. Shift Communications then developed the first Social Media Press Release template which was taken on by many companies throughout the world. The Social Media Press release has become the way of communicating with journalists and bloggers and provides them with an effective and efficient way of gathering information for their news articles.

Social media press 2.0
The Shift Communications template is the basis to social media press release however Swordfish Media have take this further and present the Social Media Media Press Kit (SMPK) - a platform with CMS functionalities and design personalisation possibilities for every client, brand or product.

The arrangement is suitable for new media (blogs, forums, webzines, etc… ) and traditional media (magazines, newspapers, etc..) and thanks to its dynamic structure, the entire platform is easily to maintain, manage and update as and when required thanks to its stable Content Management System (CMS).

For information regarding prices and subscriptions please contact smpk@socialmediapresskit.com

The Social Media Press Kit - A perfect way to officially communicate your brand or a product within the web 2.0 sphere.

About Swordfish Media

Creating On & Off-line Diaspora's - Swordfish Media is a cross-media company with a simple goal: Devising digital strategies & off-line communication campaigns and tool. Swordfish Media offers digital brand marketing, cross-media concepts and on and off-line solutions. Our goal is to present the end user with a unique experience, thus helping organisations to find, build on and keep their clients. We offer services which go the extra mile from start to finish and through to maintenance.

About the SMPK

The SMPK offers several tools to communicate brands and products and to share content throughout the web; bridging gaps between online and offline media.

The SMPK allows creation of:

Press Releases and articles based on blog dynamics
Photo galleries with for low res browsing
High resolution downloads
Video galleries with embedding possibilities (from Youtube, DailyMotion, etc.), or uploadable from file
Live Streaming/live broadcasting of product launches and events (livestream, bambuser)
Factsheets, brochures & document downloads in varying file formats
Quotes
Comments & Feedback (optional)
Links to relevant information
Creation of unique friendly urls for all content

Multilingual; up to 7 languages(English, French, Dutch, German, Italian, Spanish & Chinese) within the standard installation
SMPK design customisation
Complete new design and layout possibilities

Deployment of the SMPK

Utilising the SMPK is a cost effective solution for companies looking for dynamic ways of presenting their press release. Furthermore the SMPK can be hosted on an owned domain or within the socialmediapresskit (.com, .co.uk, .eu, .nl, .net or .info) domains.

The SMPK can be set up in 2 ways

1. The company can fill the SMPK themselves after branding/design, installation and training by Swordfish Media.

2. The company can outsource the editorial of the SMPK to swordfish Media after branding/design and installation.

For information regarding prices and subscriptions please contact smpk@socialmediapresskit.com

Social Media & the SMPK

Social Media
All the elements on the platform could be shared by users thank to the following:
- Social Bookmarking buttons (Delicious, Digg, Facebook, etc)
- Feed RSS

The arrangement is suitable for new media (blogs, forums, webzines, etc… ) and traditional media (magazines, newspapers, etc..) and thanks to its dynamic structure, the entire platform is easily to maintain, manage and update as and when required thanks to its stable Content Management System (CMS).

Companies can use the SMPK to present publish their press releases easily whilst offering bloggers and journalists an effective method of building unique news stories for publication. Thereby the SMPK is completely in line with the social media dynamic of sharing information that is accessible for everyone.

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Photo presentation

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Live Broadcast

No live stream, no Javascript, or live stream loading...

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Quotes

“I've not seen that arrangement before […]pretty cool”

- John Sheridan, Managing Partner and co-founder of SocialMedia404

"The SMPK has flexible design possibilities so that it suits every brand without having to make compromises to the functionality. In this way every press kit is unique and custom made. Its important that the blogger or journalist can navigate their way around the SMPK, but the task of combining design and functionality has worked really well.”

- Olaf Haarsma, Creative Director - Swordfish Media

“Press releases are nearly useless. They typically start with a tremendous amount of top-spin, they contain pat-on-the-back phrases and meaningless quotes.”

- Tom Foremski, Journalist Silicon Valley Watcher

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